Talk about #alwayzon….
This week, Pantene, the world’s #1 hair care brand, announced it has partnered with one of the toughest women in the world, Ronda Rousey. The mixed martial artist (MMA), judoka, actress and best-selling author will be the latest addition to the brand’s “Strong is Beautiful” campaign, to highlight the step-change that a woman’s power comes from her strength, not her beauty.
“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
The new campaign features Rousey articulating the phrase “Don’t Hate Me Because I’m Strong” – a play on words from Pantene’s iconic “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s. Rousey will appear in TV, digital and print advertising, public relations and social media, and will join other Pantene Ambassadors who are fueling their hair with Pantene.
It’s a message that seems to be resonating. In less than forty-eight hours, the video has garnered close to 100,000 views on YouTube, and AdWeek christened it the “Ad of the Day.”
But don’t just take our word for it…
Ronda Rousey, the first woman to sign with the UFC, returns to the Octagon for the UFC bantamweight title against Amanda Nunes on December 30th in Las Vegas. Proving once again that strong IS beautiful….
We couldn’t agree more.